A 44-year-old father of three from Massachusetts won $1 million in Pepsi's Play for a Billion TV show, which aired Sunday night on ABC. He is the second player to miss the $1 billion grand prize in the two times the promotion has run.
The New York Attorney General last week settled with the maker of Tylenol, who has agreed to stop running advertisements that make it appear that a consumer must make a purchase in order to enter the company's sweepstakes. McNeil Consumer and Specialty ...
Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour. The Snowman teas up hip-hop The site, www.nesteacool.com, is hosting a Cool to the Core sweepstakes awarding trips to the Dec. 30 GigAmerica Urban Music ...
REWARDS NETWORK INC.: a provider of credit-card based loyalty and rewards programs has entered into an arrangement with RBC Royal Bank in Canada to provide bank Visa cardholders with the opportunity to earn additional rewards points when dining at ...
Susan Gray, the executive VP of the Incentive Gift Certificate Council, will be appointed president at the groups membership meeting to be held Sept. 27 at the start of the Motivation Show in Chicago. Gray, works as the director of merchant operations ...
At least one retailer and a supermarket chain are using gift cards to help victims of the recent Florida hurricanes. Sears, Roebuck and Co. provided United Way of Florida with $120,000 in gift cards for the families most affected by Hurricanes Charley ...
Publix Super Markets has replaced its paper gift certificates with plastic, reloadable gift cards. The cards can be reloaded in values from $5 to $500 and have no expiration date. "Gift cards are more accessible to customers than the paper gift ...
Digital video recorder maker TiVo has launched a rewards program to promote new subscriber referrals, and a TiVo-branded credit card that allows subscribers to earn incentives with each purchase. The company said TiVo Rewards lets existing TiVo ...
CompUSA hopes to motivate its thousands of employees by dangling instant-win cash prizes via a partnership with Visa as an incentive to sell more product. Each time a CompUSA team member sells a targeted product, they can log on to the company’s ...
U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the ...
