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Walmart, Kool-Aid, Chipotle: How Brands Are Connecting With Consumers on Halloween During COVID
How marketers connected with consumers on Halloween during the COVID era.
How marketers connected with consumers on Halloween during the COVID era.
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.
We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
HBO invited 100 influencers to participate in a three-part social VR experience inspired by the series "Lovecraft Country" and powered by social VR platform VR chat.
The winning strategies that have been highlighted so far this year in our Brands on Fire series.
Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.
For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.
We spoke with Russell Stover's VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.
How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.