Channel | Engagement

More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.

Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.

MINI's new campaign "Defy Labels" takes on stereotypes, including the ones it hears like "chick car" and "frivolous fun."

What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.

The Gap-owned retailer, Athleta, has joined dozens of mainstream brands celebrating girls’ strength and confidence with the Athleta "Power of She" campaign.

Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M's 75th Anniversary celebration.

Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.

Gillette, owned by P&G, has released a new 30-second spot for its 2016 Olympic sponsorship and the names of some of of its professional athlete partners.