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How to Take Your Experiential Marketing to the Next Level
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.
A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.
Want more success in B2B marketing? Start thinking like a B2C marketer. Here's four ideas to get started.
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
KIND is putting its new line of KIND Protein bars up against the big boys and letting consumers decide based on taste.
Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.
With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for.
Dr Pepper Snapple Group’s Chief Commercial Officer Jim Trebilcock talks about the mega marketing campaign around its CFP sponsorship.
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding.