Engage & Convert
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Demand Gen
The Secret to B2B Lead Gen: Cut Through the Clutter
Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.
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Acquisition
Amazon’s Alexa Now Suggests Patrón Cocktails
Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.
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Acquisition
Visa Rounds Out Olympic Team with 10 Refugee Athletes
Visa has become the first Olympic corporate sponsor to sign deals with all 10 members of the Refugee Olympic Team.
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Acquisition
Fruit of the Loom Tricks Shoppers at Pop-Up Shop
Fruit of the loom opened a pop-up shop under the faux name Früt to show customers that’s its underwear really are chic.
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Acquisition
Marketing Olympic Athletes Masks Challenges in Rio
Zika, poverty, political unrest: all reasons marketing Olympic athletes and their inspiring stories is a way to soften the atmosphere for the Games in Rio.
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Acquisition
PetSmart Pops-Up Doggy Ice Cream Social
The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.
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Acquisition
Mobile Trends for the 2016 Summer Olympics: Infographic
Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games.
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Acquisition
Coca-Cola Unveils Extensive Summer Olympic Marketing Campaign
Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio.
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Acquisition
A Handful of Clever Marketing Principles and Pokémon Go Goes Wild
Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.
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Acquisition
Why Aren’t Childless Women Marketed to?
Childless women and marketing are like oil and water: They don’t mix and childless women are wondering why marketers don’t cater to them.