Channel | Email

Ivan O'Sullivan was irate. Results were disappointing for the e-mail business-to-business prospecting campaign he broadcast in January, and none of the

RHC Media, the company that publishes Red Herring magazine, has found a way to get more out of its advertisers while building its brand. In a program

Music marketer BMG sent out a rich media e-mail about Christina Aguilera's new CD hoping to prompt tons of sales online two weeks before the album hit

Michelle Feit, president of e-mail marketing company e-PostDirect in Pearl River, NY, takes on the business-to-business issues of the day. DIRECT: What's

A year ago, software company Primus Knowledge Solutions began scrambling for a way to hold on to prospects through a long sales cycle in the face of a

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October

A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company

No longer the new kid on the block, e-mail has grown up to the point that it's as much in the game as direct mail and telemarketing. But that doesn't

In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.