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Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an

When Paul Simon wrote his ode to breaking up 50 Ways to Leave Your Lover back in 1975, he had no idea the song's sentiments would apply to e-mail newsletters

Eighty percent of Americans find unsolicited e-mail very annoying, up from 49% roughly two years ago. And nearly 75% would make these messages illegal,

Ivan O'Sullivan was irate. Results were disappointing for the e-mail business-to-business prospecting campaign he broadcast in January, and none of the

RHC Media, the company that publishes Red Herring magazine, has found a way to get more out of its advertisers while building its brand. In a program

Music marketer BMG sent out a rich media e-mail about Christina Aguilera's new CD hoping to prompt tons of sales online two weeks before the album hit

Michelle Feit, president of e-mail marketing company e-PostDirect in Pearl River, NY, takes on the business-to-business issues of the day. DIRECT: What's

A year ago, software company Primus Knowledge Solutions began scrambling for a way to hold on to prospects through a long sales cycle in the face of a

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October