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ACTRESS SUSAN BATTEN is best known for her role as Luna Moody Holden on the soap opera "One Life to Live." But she's recently taken on a new role-catalog

IT'S NOT EVERY direct marketer that would have the hubris to run a "Build a shrine to us on your Web site" contest. But then, not every direct marketer

THIS IS THE fifth year we've done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

Which is a more powerful influence on human behavior, marketing or science?Based on the hoopla surrounding the forthcoming millennium, marketing is the

FOR THE PAST several months, a U.S. Postal Service mailer workgroup has been attempting to identify areas that could benefit most from capital investment.The

WHILE MARKETERS gathered in Seattle for the National Center for Database Marketing conference and listened to theory and case studies, two of the state's

BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications

PERSONALITIES AS DIVERSE as spam king Sanford Wallace and architect Frank Lloyd Wright highlight this month's roundup of DM coverage in the mainstream

DIRECT RESPONSE does better in business media than in consumer media. For business, it's Horatio Alger; for consumers, film noir.Small business publication