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AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner

TO JUDGE BY the way share prices for the sector are dropping, the boom in telemarketing in the United States is over. Whether this is the result of overoptimistic

Office Depot is using direct mail, coupons and sweepstakes to target the 6.5 million national parent-teacher association (PTA) members who buy school

Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That's

COMPUTER direct marketer Insight has been through a lot of changes over the past few years. Now those changes are coming together at its Web site (www.insight.com).The

LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this

SWIMMING POOLS and golf courses. Dance lessons and card games. Cookouts and crafts classes.It may sound like a summer camp or a luxury resort, but it's

MAIL ORDER entrepreneur Joseph Sugarman has authored three titles designed as a seminar on marketing.The first volume focuses on how to write powerful

IN "On Moral Fiction," author John Gardner claimed that there were two ways to establish your creativity: You could do something better-give it a twist

WHILE THE FUR industry is changing to appeal to younger customers, another more subtle-and potentially farther reaching-trend is occurring: greater corporate