Channel | Direct Marketing | Print

How exciting it is for direct marketers to consummate real business over the phone and the Internet! How sad it is that customer service and support,

Santa's elves aren't the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did

One reason shopping online proved so popular over this past holiday season was that the Web offered truly novel gifts, available nowhere at retail.Here's

It's true there are some things you can't start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem

Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement

Direct marketers are so busy gathering information on consumers that they often don't take the time to consider the wisdom of using personal data. A new

With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company

Here's the fantasy: The security camera stationed at the automated teller machine you're using notes that you have a large ketchup stain on your jacket.

Just in time for whoever was naughty or nice, Victoria's Secret launched an e-commerce site last month to ply its under-wares.The site (www.victoriassecret.com)