The Europeans Are Coming!
The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these
The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these
If you have a Judeo-Germanic jawbreaker of a name like "Jonathan Boorstein," you can expect to be misspelled as well as mispronounced.Nevertheless, it
Howard Draft, chairman/CEO of DraftWorldwide, is CADM's 1999 Charles S. Downs Chicago Direct Marketer of the Year. At age 45, he's the youngest-ever recipient
Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer
Pity the poor news editor, buried by a daily stream of press releases. Whether mailed, e-mailed or faxed, many messages get lost in the mound that piles
We all know all about the traditional direct mail package.There's an envelope. Inside there's a pitch letter, a brochure, a response mechanism and a lift
Vain was merely Seattle's most happening hair salon a year ago. Now, founder and president Victoria Thomas Gentry has a sprouting consumer and business-to-business
Customers evaluate your company's sales and service based on how well you provide accurate information and quick solutions. Seamless customer support
Blame it on B'omarr Monk.The spidery-looking droid from "Star Wars"-who only appears in "Return of the Jedi" for a few seconds-inadvertently led toy titan
In the name of science-and because I didn't want to spend much time in the malls-I did a lot of my holiday shopping by catalog this recent holiday season.During