Playboy’s Online Libido
PLAYBOY'S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the
PLAYBOY'S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the
A FEDERAL APPEALS COURT has reversed the Internal Revenue Service's revocation of a charity's tax-exempt status because of the arrangement it had with
LIZ CLAIRBORNE INC. (www.lizclaiborne. com) isn't a direct marketer, of course, but the company is doing something so interesting on the Web that we wanted
TWO RECENT creative packages used foodstuffs to try and cut through the mailbox clutter.Boston's Direct Response Group developed a campaign to generate
IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company's paper catalog to
Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated
SINCE THAT sports thing didn't work out for local hoopster Michael Jordan, it's good he has something else to fall back on: direct marketing.In addition
AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart
THE BIG WINNER at the 21st annual John Caples International Awards may be The Martin Agency, Richmond, VA. Martin not only picked up two first places