B-to-B Computer Products Lead Gain
SHOWING impressive fourth quarter earnings that exceeded many analysts' predictions, business-to-business computer products catalogers and marketers provided
SHOWING impressive fourth quarter earnings that exceeded many analysts' predictions, business-to-business computer products catalogers and marketers provided
VIRGINIA BECAME THE first state to pass legislation controlling unsolicited commercial e-mail ("spam") late last month, when its House of Delegates unanimously
THERE IS A legend among circulation directors about a renewal pitch done by Mad magazine back in its heyday.Although Mad did not try to acquire subscribers,
THOUGH IT MAY surprise no one, 1998 was a boom year for direct marketing strategic deals. There were 1,846 transactions valued at $29.4 billion, according
THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households
BOB FIORI is riding high on other people's moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear
SINGER/ACTRESS/POP icon Cher has gone online with a Web site that features a virtual version of her catalog Sanctuary.The site (www. cher.com) is designed
CAN TARGETING in the interactive display ad arena make a difference? Boston's NineCo is betting it does, and agencies that have placed clients on the
TOP US IF you've heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and
HARDWARE GIANT W.W. Grainger, Chicago, has teamed up with six partners in an attempt to become a one-stop cybershop for the less glamorous items it takes