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WILLIAM WALLACE almost certainly never saw a banana, let alone ate one. But the Scottish patriot did know a thing or two about his country's knitwear.

ONE OF THE most effective ways to market on the Web is through so-called affiliations. One of the most effective "affiliators" has been Bill Lederer,

A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives

IT'S LITTLE WONDER that our media-rich world drowns out the impact of a single ad or direct response piece. Integrated marketing, which uses a number

WELLS FARGO BEGAN an innovative program March 1 that places advertisements at many of the San Francisco bank's automatic teller machines in and around

UNI-MAIL LIST Corp., New York, has consolidated the West Coast operations of its sister company, MGT Associates Inc., into its New York office.Uni-Mail

OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I'll refer

THE DIRECT MARKETING and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes

EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The

PATRICIA CAMPBELL, the immediate past chair of the Direct Marketing Association's board of directors, has taken a new position with online bookseller