Channel | Direct Marketing | Print

IN CONSUMER INSURANCE, direct marketing has the smallest share of the pie, but it's growing the fastest. Direct won't ever completely replace agents,

AN INTERNET SITE that produces coupons from users' local retailers has begun tests in the Boston area.The site-Coolsavings.com-and Super Coups, Avon,

CAN YOU SUE a PR flack for sexual harassment?Among various press releases recently, we received a sample of "a new advance in feminine relaxation and

Response Associates, San Francisco, hired Mark Freeman as operations manager.Kerker Marketing Communications, Minneapolis, named Scott Dahlgren media

GIG MAGAZINE HAS purchased the 22,000-name active subscriber list of its former rival, Musician.Musician, owned by BPI Communications, published its last

COMPUTER DIRECT MARKETER Global DirectMail Corp., based in Port Washington, NY, has struck deals with American, Delta and United airlines that will allow

Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:

THE DAYS of double-digit hikes in telemarketing salaries may be over, judging by a survey from TeleManagement Search, a New York executive search firm.Inbound

WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp

MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns