Chief Marketer Listline Oct. 21
Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.
Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
Lists featured this week include The Artisan Table and Pajamagram PIP.
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.
Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.
Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.
Jason Hahn (Chief Marketer) The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.