Channel | Direct Marketing | Print

Knife Mailing Backfires for Unilever

|  by Chief Marketer Staff

Packaged goods marketer Unilever NV/Plc sent knives to 200,000 families in the Netherlands in a direct mail campaign, which resulted in some children suffering injuries, according to wire service reports.

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

The Washington, DC-based International Spy Museum offers a variety of its cloak-and-dagger inspired wares. Its 16-page catalog features "the best in spy gear, games and gadgets." The Fresh Air Fund has mailed a bovine-themed #10 envelope: The package touts inner-city children's experiences with animals, and has an ask ladder of $15/$25/$50/$100/$150/other. And International Male's latest…

Loose Cannon: Dead-On Target Marketing

|  by Chief Marketer Staff

News item: The latest online scam is an email allegedly from a hired killer contracted to murder the recipient. According to the message, the killer has had second thoughts, and is willing to forego the swift completion of his appointed rounds -- for a price.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN