Channel | Direct Marketing | Print

ChoicePoint posted net income of $23.7 million for the fourth quarter, a 14% decline from net income of $27.7 million in the prior-year period.

Chinese President Hu Jintao this week requested that government officials promote and better regulate rapidly developing Internet service in the country, according to the Xinhua news agency.

U.S. Postmaster General Jack Potter has been re-elected vice chairman of the International Post Corp. board.

Direct mail is read by 32% more women ages 25-44 than e-mail advertising, according to the Customer Focus 2007 Direct Mail study conducted by Baltimore-based marketing services provider

Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life's basic necessities. So feels one West Coast businessman who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term -- provided they stay married.

Godiva Chocolatier, to celebrate its 80th anniversary this fall, is updating its direct creative approach, redesigning its retail stores and even revamping its signature gold box with new pieces and packaging.

So, are you the type to obsess over finding just the right card for your sweetie on Valentine's Day? Or, do you wait until the day before and hope something good is left on the rack at the drug store?

The allegedly Valentine's Day-themed edition of The Vermont Country Store's catalog cover promises romance, but delivers liniments and flannels

A quick tour of two of the Web's most popular dating portals have confirmed something I've long suspected. If I were alone, I'd be a crazy cat lady, because I don't think I could take the stress of dating, on- or off-line.

About 189 million roses were produced for Valentine's Day last year, according to IPSOS FloralTrends.