Channel | Direct Marketing | Print

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Raintree Nursery's most recent catalog features a sepia-toned picture of an apple tree planed by Johnny Appleseed in 1821, and offers both the tree's backstory and a chance to order a similar item. The Humane Society asks for support of farm animal rights, with a tote bag premium provided to those donating more than $12.…

Loose Cannon: Strip Search at the U.S.P.S.

|  by Chief Marketer Staff

The U.S. Postal Service periodically sends around postcards touting various offerings such as Hold Mail, Premium Forwarding and Change of Address. The cards give rise to numerous questions, including: Why are they addressed to "Postal Customer"? Shouldn't the Post Office, of all organizations, know who it is sending mailings to? Why do these mailings bear…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN