Channel | Direct Marketing | Print

Short Cuts

|  by Chief Marketer Staff

For the first time in North America, Canada Post will issue a stamp featuring Braille in celebration of Guide Dogs in Canada.

Meet the Broker: Dave Nussbaum

|  by Chief Marketer Staff

Today week we meet Dave Nussbaum, founder and president of Direct Network Inc., a DR agency that does list brokerage for National Golf Center, Affinity Group Inc. and its affiliate TL Enterprises, MBI and the Saturday Evening Post.

Short Cuts

|  by Chief Marketer Staff

The Direct Marketing Association has launched an effort to encourage consumers to recycle catalogs and mixed paper. Beginning this summer, member companies will be adding "Recycle Please" logos to their catalogs and direct mail pieces.

See You in December: E-Mail Helps Ski Resort Stay in Touch

|  by Chief Marketer Staff

(Direct) Just because winter is over doesn't mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during off months through a CRM program in which e-mail messages are tailored to their profiles. And, as is the case every May, its marketing department is busy promoting…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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