Channel | Direct Marketing | Print

Today we meet Shannon Holleman, manager of list services at Huntsinger & Jeffer Inc., a direct marketing agency in Richmond, VA. Holleman oversees list brokerage and a few in-house list management accounts.

Swedish Match AB will acquire Cigars International Inc., a direct marketer of cigars and related accessories.

The Mexican government has signed an agreement with the U.S. Postal Service to improve its national mail delivery service, according to wire service reports.

Vertis Communications and American Color Graphics have both agreed to extend until Aug. 20, the time for signing the definitive merger agreement.

Actress, model and designer J. Callendar has an abiding passion for mandala meditation and artwork. After a short stint selling products inspired by the technique, last January she created Mandinez.com to sell her wares.

Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I'd like to offer some basic list information for small businesses that are less familiar with direct mail.

One of the most effective ways businesses and marketers can improve profitability and identify the marketing function's contribution to the bottom line is through the use of controls to measure and improve the performance and accountability of ongoing sales initiatives.

Most small business owners consider healthcare issues key in determining their vote for the 2008 presidential election, according to a recent survey conducted by online payroll service SurePayroll.

Restoration Hardware Inc. will eliminate 100 positions at its corporate headquarters in Corte Madera, CA.

Eddie Bauer Holdings Inc. generated second quarter revenue of $227 million up from $22.57 million during second quarter 2006.