American financial services institutions are increasingly their use of direct marketing, according to a Direct Marketing Association report which found that the $13.4 billion that U.S. banks and credit institutions spent last year on direct marketing advertising generated $178.8 billion in sales.
Viva Terra
Lillian Vernon Corp., which filed for chapter 11 bankruptcy protection last month, has reached a tentative agreement to sell the cataloger to an unnamed company for $9.3 million.
Children
Nearly a third of online marketers surveyed by the U.K. Office of Fair Trading are breaking laws designed to protect shoppers, said the agency.
Former Vermont Country Store president Bob Allen received the New England Mail Order Association's Leadership Achievement Award on Thursday at the group's spring conference in Cambridge, MA.
Transcontinental posted net income of $34.1 million for the first quarter, a 69% increase over $20.2 million in the prior year.
Today we meet Gary J. Martin, vice president of sales at Macromark Inc. Martin worked in sales and marketing for Verizon before he switched to list brokerage about 11 years ago.
The U.S. Postal Service will begin offering volume related other price incentives for Express Mail, Priority Mail and other shipping services on May 12.
Conservation group ForestEthics has launched a campaign to establish a Do Not Mail Registry modeled on the telemarketing do-not-call registry.
