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Gorillaz Fans Chat With Murdoc in Prison
A virtual cry for help from imprisoned Gorillaz bassist Murdoc Niccal’s via chatbot is the latest move in the band’s promotional push for its upcoming album.
A virtual cry for help from imprisoned Gorillaz bassist Murdoc Niccal’s via chatbot is the latest move in the band’s promotional push for its upcoming album.
As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.
Having a handle on the behavioral analytics behind online traffic can make a huge difference in reporting for any marketing team.
The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's Jordi Neves took us behind the scenes in Newport.
The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal winning ideas. Eat. Laugh. Here's a peek at handful of outstanding finalist's campaigns.
After April showers, the month of May brought flowers and great marketing insights. Here’s our 10 most popular B2B and martech articles for May 2018.
Heinz put together a series of engaging promotions to create a stir around its new product.
The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team, mainstays of the World Cup for more than a generation, were knocked out of this year’s World Cup in Russia.
The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you.
As summer shines on the horizon, Kool-Aid Man is making his case on social media for a new product, Kool-Aid Sparklers.