Sparkling Ice Finds New Success in Segmenting Consumers
VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.
VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.
After resetting its mission, a new digital and consumer centric brand strategy and campaign found millions of interested viewers.
Both Gucci and adidas got off to a bad start by marketing highly insensitive products for Black History Month.
An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.
LinkedIn is a valuable resource for B2B marketers. Here's nine ideas to help brands and individuals get the most out of the platform.
Social media influencer Casey Neistat’s “feud” last week with Burger King is an example of a battle where everybody wins.
David Ogilvy considered Claude Hopkins' work required reading last century. Here's why it still appplies to digital marketing in 2019.
CMO Chris Hummel shares how an integrated b2b ecommerce portal is helping United Rentals boost ROI and customer engagement.
Condé Nast International is launching Vogue Business to connect with fashion industry professionals.
Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.