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How to Find and Employ an Influencer Army
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.
For AT&T Business, 5G is the next big thing, and it is using content featuring everything from medical centers to Batman to bring the tech alive.
Marketers need to start producing a lot more relevantcontent, and LinkedIn is the place they need to be distributing it, says Gary Vaynerchuk.
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
Craft brewers operating in states where marijuana is legal are marketing their brews with bold ads that push the boundaries of the crossover between beer and legal weed.
Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite to introduce two new characters.
Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums and digitally during esports events.
Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.