There are about 200 million cell phones in use in the U.S. today, and the majority of those are capable of using the Internet. The major search engines, and some minor ones, have all shown they recognize that as a gateway to Web information, search will find a way onto the mobile phone someday. The…
Ever wonder whether your Web site should take advantage of those offers to
It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.
Ask Jeeves, Inc., Oakland, CA, has named Dominic Butera CFO and Dan Caul general counsel. Both will start their positions with the online search and marketing firm immediately.
The object of online advertising is to engage the consumer and communicate a clear benefit to the audience, Yahoo! CMO Cammie Dunaway said. This builds passion for a product, which in turn creates brand loyalty.
ADVERTISING EXISTS TO help companies make money. That's it. There are no moral victories in marketing. Chances are you already know this, and you're pretty
Search engines will have to get advertisers to pay for their transition to the mobile phone, because a new study by JupiterResearch finds that few cellular customers are willing to foot the bill.
Marketers may seek outside advice on search engine optimization, but there’s a fair chance those suggestions won’t be implemented without some kicking and screaming. Nearly two-thirds of organizations that outsource their SEO activities don’t implement the recommended changes to their Web sites
After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.
Jeeves the search butler has heard his master's voice, and it said: Hit the bricks. Reports from a Goldman Sachs investor conference in New York Wednesday say the long-time mascot of search engine Ask Jeeves will get his walking papers at some unspecified date.
