When SearchLine last spoke to UpSnap Networks, back in November 2004, the Davidson NC-based company had just introduced a free SMS-based mobile business directory service. Fast-forward a year and a half, and pay-per-call ads have been added to the ad mix.
Today’s mobile technologies offer more communication options and more consumer control--and more confusion.
There’s no shortage of companies trying different ways to get small local businesses to make the jump to online advertising. Google, Yahoo!, MSN and A9 are all out there beating the bushes to set up business profiles for local enterprises that don’t now have their own Web sites. And the Internet Yellow Pages directories are…
As a term within the search industry,
The measurement and eradication of click fraud
Multichannel retailers and established retail brands with a Web presence may have an edge over pure-play e-commerce merchants as the online marketplace develops, according to Safa Rashtchy, managing director of investment firm Piper Jaffray.
Natural search optimization (NSO)—also called search engine optimization, or SEO--is the process of fine-tuning or re-creating the layout, technical platform, and content of a Website to receive as much free visibility as possible
NO ONE'S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers
SCIENCE SAYS THE ABILITY TO navigate was developed to enable early humans who stumbled on a bountiful berry bush or well-stocked watering hole to find
These days, big brands are turning their attention—and their ad budgets, in growing numbers-- to the power of search marketing, until now a traditional direct-response marketing tool. But staffing-services provider Allegis Group is reversing that trend. In a business category where its prime competitors rely heavily on branding advertising, Allegis is not only marketing exclusively…
