Ad Infuse, Mondo Media Team on Podcast Ads
Ad Infuse has teamed up with Mondo Media to add greater personalization and segmentation capabilities to podcast advertising.
Ad Infuse has teamed up with Mondo Media to add greater personalization and segmentation capabilities to podcast advertising.
Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties this week with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages and related IAC Web sites.
Onvia Software was facing a challenge in its search marketing: It was working too well. Faced with a requirement to cut acuisition costs, onvia also faced the problem of deciding which campaigns produced the hottest leads, then losing the underperformers.
Video is big on the Internet, and particularly consumer-generated video. But so far, agreement over how to profit from it through advertising is not. Video hosting platform VideoEgg may have come up with one part of the answer: permission-based ads that advertisers don't pay for until a user sees them.
Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties yesterday with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages.
A federal judge late Thursday dismissed a suit brought by a company that claimed Google was violating the law by selling its trademarked name as a keyword used to deliver competitors' pay-per-click ads in search results.
Use of local online search in the U.S. increased about 43% from July 2005 to the same month this year, according to a survey by comScore Media Metrix.
Lately I have been putting a lot of thought toward the next great marketing canvas. Sometime after my third Diet Coke I figured out that no matter what the next great canvas is, it will tragically become a commodity
If you wanna be a video star, the Web is the place to be. A New York research firm has upped its estimate of what will be spent on online streaming ads
Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha's Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place