Search engine Ask.com continued its drive for a slot in the first rank of pay-per-click properties this week with the launch of an updated version of its advertising platform, offering more management tools for ad campaigns and more real estate on its results pages and on some related IAC Web sites..
The changes include a simplified dashboard interface that will permit tracking the performance of multiple campaigns on the Ask.com platform and bulk upload enhancements that can automate the handling of up to 65,000 keywords.
Advertisers on the Ask Sponsored Listing (ASL) platform will also get daily budgeting tools that provide budget caps rather than monthly tools with spending targets, according to James Speer, vice president of products and marketing at Ask.com.
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