Channel | Digital

Internet advertising network ClickDiario has launched co-registration.com, an online lead generation division targeting Hispanic consumers in the U.S.

Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1…

Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly. But today the level of the game has been raised all around, and search marketers need to take a deep dive into their performance reports on a regular basis…

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Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.

The Securities and Exchange Commission has had a full-text search function on its Web site allowing visitors to find out if, say, a public company has filed a document with

The Direct Marketing Association on Monday launched a new job bank and identity theft prevention initiative.

Behaviorally targeted ads are more likely to generate higher conversion rates in customized market segments, compared to automated pre-packaged rules-based targeting, according to new study findings released by BL Labs of San Jose, CA.

Web 2.0 will be about telling stories in the service of marketing to consumers: That's the message that attendees at the Direct Marketing Association's annual meeting heard in a keynote speech from Michael Davis, senior vice president and director of emerging media for Draft FCB Chicago.

Toys. Car seats. Clothes in a multitude of sizes. Diaper Genies. UltraSaucers, ExerSaucers and bouncers, oh my. Moms know these things can take over the