Channel | Digital

Don

Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700…

ShoeMall, a footwear marketer, is reinvigorating two sales channels simultaneously. It has launched its first catalog, and is revitalizing its online shopping site, www.shoemall.com.

Performance-based marketing-services firm Think Partnership yesterday formally announced a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.

Google has agreed to buy video sharing Web site YouTube for $1.65 billion in stock, taking a dramatic leap forward in its effort to become the go-to site for Internet video both from commercial sources and consumers.

InterSearch Group Inc. has received a green light for a listing on the American Stock exchange.

Microsoft Corp. plans to soon deliver pay-per-call Internet search-generated advertising directly via cell phones and other types of mobile devices.

Performance-based marketing-services firm Think Partnership is expected today to formally announce a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.

I'm excited to say the results are just back from our second annual eye-tracking study of major search engines.

Yahoo! has launched a test program delivering pay-per-click ads on searches done over the Yahoo! Mobile Web service in the U.S. and the U.K.