Channel | Digital

Live from DMA06: Search Takes DM, Brand Expertise

|  by Chief Marketer Staff

Tamke and Christopher Skinner, president of Makebuzz Marketing encouraged companies involved in search marketing to integrate the disciplines of direct and brand marketing, during a session they co-led called "Beyond Initial ROI: Utilizing Your Brand to Improve Your Search Marketing Results" at the DMA06 conference.

AOL Shutters Two Call Centers

|  by Chief Marketer Staff

AOL announced it will close call centers in New Mexico and Arizona as part of its transformation from a fee-based subscription service to an ad-supported online company.

Yahoo! Profits Down in Q3, but Panama’s Open for Business

|  by Chief Marketer Staff

Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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