AdLink Acquires CibleClick for $4.6 Million
AdLink Internet Media AG, a German online marketing firm, has acquired CibleClick Performances S.A., Paris, for 3.6 million euros ($4.6 million).
AdLink Internet Media AG, a German online marketing firm, has acquired CibleClick Performances S.A., Paris, for 3.6 million euros ($4.6 million).
Siegel & Gale has named Douglas B. Stone group director of interactive media, a new position.
In another show if its dominance in the search arena, Google reported nearly double the third-quarter profit it posted last year, blowing past both analysts' expectations and the 38% drop in profits at Yahoo! for the same quarter.
Dale Carnegie Training has chosen Elixir Systems to oversee its online and search engine marketing efforts.
Tamke and Christopher Skinner, president of Makebuzz Marketing encouraged companies involved in search marketing to integrate the disciplines of direct and brand marketing, during a session they co-led called "Beyond Initial ROI: Utilizing Your Brand to Improve Your Search Marketing Results" at the DMA06 conference.
Verizon Communications will spin off its print and online telephone directories, including Internet local search portal SuperPages.com, the company announced yesterday.
Mobile Gaming Now, an Internet gaming Web site network based in Kirkland, WA, plans to launch a pay-per-click advertising program in November.
AOL announced it will close call centers in New Mexico and Arizona as part of its transformation from a fee-based subscription service to an ad-supported online company.
Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1…
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.