New Products and Services
Travidia Inc. has added click-to-call technology to its digital advertising platform. It allows Web surfers to click on online advertising to be connected with a live customer service agent.
Travidia Inc. has added click-to-call technology to its digital advertising platform. It allows Web surfers to click on online advertising to be connected with a live customer service agent.
In what could be viewed as a frightening sign that the dot-com bubble days are back, online pay-to-surf company AllAdvantage is being resurrected as AGLOCO, Direct has learned.
Search engine marketing firm Efficient Frontier will bring its search marketing expertise to the Japanese market through a partnership with Vixia, an e-marketing subsidiary of international trading company Mitsui & Co. Ltd.
The U.S. Army plans to expand its recruiting efforts through Web-based media in conjunction with a new nationwide television advertising campaign.
Answers.com has acquired FAQ Farm, a user-generated content site that contains 280,000 question-and-answer sets on a variety of topics
It’s been about a year and a half now since the interactive ad world started worrying that consumers were deleting cookies more quickly than expected, out of concern over adware and fears for their online privacy. It’s beginning to look like the online ad industry is waiting for consumer concern over cookies to go away.…
The people ServiceMagic serves are busy folks: carpenters contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement professionals who want to market their services to owners in their service areas. To do that, ServiceMagic has called on the marketing help of Jingle Networks, the company that operates the Free411 mobile directory service.
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MediaWhiz, an online marketing services firm, has acquired Text Link Ads (TLA), an Internet advertising services company, for an undisclosed sum.
Consumers are more likely to "view through" an online ad than to click on one, according to a new study by DoubleClick.