Channel | Digital

SEM: Should You Buy Your Own Brand?

|  by Chief Marketer Staff

(Searchline) In a just and well-regulated world, buying your company’s brand as a search keyword would at least guarantee that the folks who searched on that brand name would be herded to your sponsored listing, wouldn’t it?

ShopWiki Lets Shoppers Get to Know Elmo

|  by Chief Marketer Staff

The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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