Channel | Digital

Lan Services L.L.C. has acquired www.smarterdeals.com, an online comparison-shopping service in US and Canada.

Shari Fitzpatrick, who founded Sacramento, CA-based cataloger/retailer Shari's Berries in 1989, launched another online store, the Berry Factory.

The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up your ad or the organic link to your page, then chances are strong that they

If you listen to industry observers, vertical search is a tool with a lot of appeal for users, many of whom are reportedly growing weary of getting back 10 pages of results on a single-word query. Of course, it can also be an effective strategy for the engines taking that vertical approach: It means they

Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy. My friend told me there were inexpensive fares via Ryanair. But before booking my ticket, I did a…

Atlas, a Seattle-based digital marketing technology firm, has acquired for $30 million Accipiter, an online advertising technology firm located in Raleigh, NC.

LiveDeal.com has broadened its scope from online classified advertising to include Yellow Pages-type listings. The Santa Clara, CA-based firm operates nationwide.

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Web analytics firm Omniture today unveiled a technology platform that the company claims will allow Web site operators to integrate their online marketing applications and get a single view of the data from the various sources.

Ingenio Inc., a San Francisco-based provider of pay per call advertising services, has formed a partnership with JumpTap Inc., a mobile search and advertising services firm located in Cambridge, MA.