Rich media technology has been around for several years now. But some marketers are still reluctant to use it to engage customers, partly due to misconceptions on what it is and what it can do. The confusion is understandable. Since although many rich media ad formats are standardized, the end product can vary vastly depending…
Online classified-ad aggregator Oodle today announces the debut of the Oodle Index, a comprehensive real-time, locally-based price gauge for many of the products it offers for sale.
Call-based conversion enhancer eStara announced today that it has launched a new Save & Send feature that will let users send online directory and classified listings or search results via text message, Skype IP voice, e-mail or fax.
Direct marketers will make online activities a big priority in 2007, according to a survey by Chicago-based marketing software maker Alterian.
Tranzact, a unit of Halyard Capital, has acquired the Credo Group, an online insurance marketer, for an undisclosed sum.
Eighty-five percent of direct marketers plan to increase their online marketing this year, according to a new Alterian survey.
Recent buzz in the press and blogger community indicates that costs per click (CPCs) are rising and performance falling. Putting CPC pricing trends in context helps us more thoroughly understand how growing search campaigns evolve in this dynamic market.
Meredith Corp. has acquired Genex, an interactive marketing services firm that specializes in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company.
Web retail traffic, conversions and sales started building in the last week of October 2006 and did not start declining to pre-holiday levels until the week of Dec. 18. Even then, sales and conversions remained high, although traffic dropped back to pre-holiday levels.
If you’re a search marketer, chances are you’ve just run through the last items on your post-holiday To Do list. Got those keyword bid prices down again to pre-Black Friday levels? Check. Swapped out the “free shipping” and “no-hassle return” ads for creative about gift card redemption? Done. Migrated your Yahoo! Search Marketing account to…
