Channel | Digital

People in the News

|  by Chief Marketer Staff

Richard Lysinger has been named vice president, marketing of Quickparts Inc. (www.quickparts.com), an online provider of custom designed industrial parts

A Look Back at the Next Holiday Season

|  by Chief Marketer Staff

You’ve got about eight months to get your holiday 2007 search campaign in shape. Are you psyched? If not, no one could blame you. But it’s probably a good idea to examine some of the stats from the season just ended in order to optimize your online marketing performance next December.

Oodle Classifieds—Now with Market Efficiency!

|  by Chief Marketer Staff

If you or a loved one are addicted to the classified-ad section of your local paper, you know the syndrome. Users spend a lot of time in research mode, checking listings simply to figure out what constitutes a good deal on that Mazda Miata or two-bedroom rental of their dreams. Online classified-ad aggregator Oodle has…

Myth Busting: The Truth about Rich Media

|  by Chief Marketer Staff

Rich media technology has been around for several years now. But some marketers are still reluctant to use it to engage customers, partly due to misconceptions on what it is and what it can do. The confusion is understandable. Since although many rich media ad formats are standardized, the end product can vary vastly depending…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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