Last fall, the world got a bemused chuckle at the news that a team of doctors used Google to come up with the right diagnosis for a majority of 26 difficult medical cases. But in reality, practicing physicians find Google, or any general search engine, difficult to use for research simply because they do contain…
Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most bought more than what they researched once they got into the store. But most…
Terry Welty has joined software firm Quark as senior vice president of corporate marketing. In this role, Welty will oversee the company's online marketing, direct marketing, creative services and corporate communications operations.
BizGoSM: This mobile services allows professionals to verify companies' commercial credit information from a Web-enabled cell phone, PDA or other hand-held device.
Improved customer service and Web site features would encourage more consumers to shop online, according to survey findings released by the e-commerce software company Allurent Inc.
Elise Neel has been appointed director of online measurement for the West Coast at the marketing research firm InsightExpress. Neel previously worked for Cars.com.
Google has started including content from YouTube in its video search results, integrating clips from the video-sharing site into Google Video search results for the first time since it acquired the company last November for $1.65 billion.
Comparison shopping engine ShopWiki has entered into a strategic partnership with fitness publication Men's Health to let readers use ShopWiki to search more than 180,000 online stores for the best prices on the top picks among the products listed in the Men's Health 2007 Tech Guide.
AOL has hired Ted Cahall, former executive vice president and chief operating officer of Classmates.com, to lead its platforms business unit as executive vice president.
Direct marketing firm Leapfrog Online announced Friday that it has acquired Pennsylvania-based Arrowhead Direct Marketing LLC.
