Channel | Digital

Interactive marketing agency Red Bricks Media has promoted vice president of client services Ed Kim to the post of chief executive officer.

Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out. That small distraction didn’t stop advertisers from doing more search marketing than ever against their Bowl TV spots

If you

You know you should be optimizing for natural search.But knowing that something can be a help is a far cry from being able to accurately estimate the benefit your site can get from thorough search engine optimization (SEO). Visualizing that boost is particularly difficult for large Web retailer sites with tens of thousands of pages.…

Travelzoo, an online travel enthusiasts' service company, generated fourth-quarter revenue of $17.7 million, up from $13.9 million a year ago. Net income jumped from $1.7 million to $4.3 million during the same period.

(Searchline) If youíre a small or midsize e-commerce site trying to compete with large multichannel, multibrand retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization

(Searchline) Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out.

Spending on search engine marketing is growing exponentially – and so is waste. While purchasing highly desirable (and therefore expensive) key words is the glamour part of search engine marketing, the back end is where marketers can make – or lose – their money. In fact, there is so much money being lost on bad…

FordDirect said it sold more than 1 million vehicles online during 2006.

Vertrue Inc. has acquired Neverblue Media Inc., a Canadian online lead generation firm.