FordDirect said it sold more than 1 million vehicles online during 2006.
Dealer sales generated through Internet referrals accounted for 15% of total sales for the Ford and Lincoln Mercury divisions of the automaker.
“The Internet plays a huge role in how people shop for and ultimately select their next vehicle,” said in statement Cisco Codina, group vice president of Ford Motor Co.
FordDirect is a dealer-controlled joint venture with Ford Motor Co. It was launched in 2000.
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