More Web publishers than ever will support video advertising formats this year, including 100% of sites with streaming video content, according to the 2007 survey of online publishers in the Advertising.com network.
(Searchline) According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007
AOL LLC has withdrawn its offer to acquire Swedish online marketer TradeDoubler AB because it had not received enough shares of the company by the bid deadline of March 14.
The Tuttle Catalog, a sportswear marketer, has selected Warp 9 to perform online marketing services including search engine optimization, e-mail marketing strategy and execution, offline channel integration, and programs to push promote its items to such shopping portals as Froogle, Shopzilla and NexTag.
AdMarketplace, a cost-per-click advertising network, has chosen Think Partnership's ValidClick technology to perform third-party click fraud validation on clicks generated through its system.
EToys Direct, Inc., an online toy marketer, has acquired BabyUniverse Inc., an online marketer of baby items, for an undisclosed amount of stock.
Traffix Inc., an online marketing services provider, has made a long term license agreement for the Madacy Entertainment catalog of digital master recordings which includes certain exclusive rights for its own Internet-based direct marketing functions.
According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 and almost 43% on paid search ads. But the Online Publishers Association found that the Web audience in January 2007 spent only 4.7% of its online time conducting searches, and about 45% of its…
When he came on board as head of the WhenU behavioral ad network in October 2004, CEO Bill Day took on dual roles. Within his company, he has served as a new broom that swept out many of the practices that had earned WhenU a reputation as an adware scam factory, conducting drive-by downloads to…
People outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses or skateboards. Putting aside the question of whether that
