Search Marketing When Nobody’s Searching
What do you do if the product or service you
What do you do if the product or service you
For going on two years now, Performics, the search marketing agency owned by DoubleClick, has been reporting a quarterly index of what it calls the Performics 50, a basket of 50 actively managed client search marketing accounts from a range of industries. It’s an interesting and revealing look at the true cost involved in search…
Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.
Martha Stewart Living Omnimedia Inc. unveiled a new flagship Web site. The new outlet offers content from several of the company's magazines, as well as her television show. It also features a revamped search figure.
Viral entertainment network Zannel.com is taking the "Hammer & Coop" video series to mobile phones in the Menlo Park, CA-based company's first consumer branded content deal.
Direct Pet Health Holdings Inc. has signed a cross promotion agreement with VetLocator.com to share marketing lists and coordinate advertising and Web site traffic.
AOL and Google will announce today a deal to let advertisers place Google AdWords pay-per-click ads only on the AOL network.
Search engine Google announced Friday that it was opening to the U.S. public a test of a phone directory service that will let users find information on local businesses.
Inet Interactive, a Web-based marketing company, has acquired two online directories from TechPad Agency LLC for an undisclosed sum.
Segmentation/personalization, inventory assortments and data/analytics were cited as the top three concerns this year for online merchants seeking to improve conversions and return on investment, according to a survey from the E-Tailing Group.