Attendees at this year's Internet Retailer 2007 meeting in San Jose CA got some tips from the top of the retail heap on ways to let their Web sites help their multichannel merchandising efforts from Brian Osborne, vice president of marketing for Walmart.com.
Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed.
Google and Salesforce.com, a customer relationship technology firm, have linked up to combine search engine results with prospect management technology.
What with its current buying spree and the recent comScore finding that Google
Once upon a time, Web analytics was a fairly straightforward proposition. You kept track of a few leading indicators such as traffic, ad clickthroughs, page views and sales or other conversions (however you defined them), and you got a pretty good picture of how well your site was ticking over. But that
From search and display ads to e-mail campaigns, print ads, direct-response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who
A pilot program where news was turned into song became the second most popular video feature on Boston.com last month.
LinkShare Corp. has acquired the online lead generation services firm Traffic Strategies.com. Terms were not disclosed.
Lillian Vernon Corp. plans to feature online customer reviews of product purchases on its Web site, as part of a broader effort to increase sales, customer loyalty and referrals from Internet search engines.
Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites.
