LinkShare Corp. has acquired the online lead generation services firm Traffic Strategies.com. Terms were not disclosed.
The acquisition expands LinkShare’s existing lead generation capabilities, which it plans to expand yet further, as a result of this acquisition.
LinkShare is an agency that puts together affiliate, search engine marketing and lead generation campaigns for such clients as J.C. Penney, 1-800-Flowers.com, American Express and Avon Products.
“LinkShare’s pay-per-action marketing expertise across affiliate and search services will be complemented by Traffic Strategies.com’s expertise in online lead generation,” said in a statement Stephen R. Denton, president of LinkShare.
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