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Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
Marketing industry heavyweights who caught our eye this year.
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
Chief Marketer spoke with CMO Andrea Brimmer about Ally’s gamification strategy, its commitment to brand purpose and the company’s strategy of supporting economic mobility.
If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.