Channel | Digital

Local media and ad firm Marchex announced it will acquire pay-per-call ad technology platform VoiceStar for $20 million, plus $8 million in further investment in 2008 in products and infrastructure.

This week, Chief Marketer columnist Dave Friedman called upon an Avenue A | Razorfish co-worker, vice president of strategy Margie Chiu, to share some ideas on digital analytics. Read on for thoughts on both strategic and tactical approaches.

Blockbuster Inc. has acquired Movielink, a movie download service, for an undisclosed sum.

Quick, what's the least effective selling channel in terms of presentation? Hint: It's not catalogs or retail. No, it's online, where products are lined up the same way on almost every Web site.

Ebay is testing different home pages for different buyer segments and shopper personas, according to vice president, buying experience, Jamie Iannone.

Zappos' Tony Hsieh detailed the merchant's top 10 lessons learned in e-commerce during his session at the ETail conference.

In his session at the ETail conference titled "Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online," Johnson discussed the strength of social group formation thanks to the collective power of the Internet world.

Apollo Group Inc., a provider of educational services, has acquired Aptimus Inc., an online advertising network, for about $48 million.

With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they…

We