Channel | Digital

Partnering for Progress

|  by Chief Marketer Staff

It might surprise some direct marketers to find out that affiliates can deliver a more desirable demographic than the average online shopper. According to a recent study from DoubleClick Performics, affiliate channel shoppers spend more

Searching for Hillary

|  by Chief Marketer Staff

Universal search combines all the categorical directory findings and media into a unified search engine results page. Through a new set of algorithms, Google offers results that may include videos, maps, images, blog sites and press releases that it positions by newly defined relevance and popularity.

Trick Shot

|  by Chief Marketer Staff

A Web site redesign helped PoolDawg.com increase online conversions by 27% and improve its search engine rankings.

Play It as It Overlays

|  by Chief Marketer Staff

Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the

Beauty Pageant

|  by Chief Marketer Staff

Fred Segal Beauty's latest online promotion urged consumers to go beyond skin deep. In conjunction with marketing platform Brickfish, the spa and cosmetics marketer held a

Watch This

|  by Chief Marketer Staff

Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down

Small Wonders

|  by Chief Marketer Staff

Nearly a third of U.S. small businesses project their e-commerce sales to increase over the next 12 to 24 months, notes a recent study by the Small Business Research Board.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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