A dozen Republican lawmakers in the U.S. House of Representatives are calling for congressional hearings to be held on the proposed acquisition of online advertising concern DoubleClick by search giant Google.
AOL is buying Quigo Technologies Inc., an online advertising company that specializes in matching ads to specific portions of Web sites, according to wire service reports.
Morgan Dunn finds a niche at Neckties.com (www.neckties.com), a Garden Grove, CA online marketer of novelty and conventional men's neckwear.
In 1997, Tony Casazza, president of Atcom Services Inc. -- a consulting firm involved with the design and installation of fiber optic data communications and other computer network cabling systems -- decided he wanted to become an online retailer in this budding industry.
Mercado Software has debuted a new search engine optimization module aimed at highlighting merchandise from online retailers.
While many online advertisers employ simple search optimization techniques, a number of effective strategies are being ignored, according to JupiterResearch.
This holiday season, marketers are using an array of highly innovative, diverse and market-savvy Web 2.0 media to connect with customers. We recently looked at a dozen of the hottest products and brands to see how they're differentiating themselves from the competition and reaching new markets.
Social nets still pose some confounding riddles for advertisers who want to use them to convey messages about brands or promotions.
MySpace has introduced more than 100 additional selectable interest categories for targeting online advertising to individuals who use this social networking Web site.
HotChalk Inc. has launched an online advertising network of more than 50 Web sites for targeting the education marketplace, including teachers and parents.
