Retailers Gear Up for Cyber Monday
Online retailers are apparently really getting into the Cyber Monday holiday spirit.
Online retailers are apparently really getting into the Cyber Monday holiday spirit.
InfoSearch Media Inc., a search marketing firm, generated $1.2 million in third quarter 2007, down from $1.6 million in third quarter 2006.
Backchannelmedia Inc. plans to begin testing technology for direct response television and Internet advertising in early 2008.
The BiggerBoat Entertainment Advertising Network launched by OnMeta Inc. will target direct response advertising to 15 million unique monthly visitors of entertainment-oriented Web sites.
An early Thanksgiving and a Tuesday Christmas this year means there will be five so-called Cyber Mondays and the fourth will probably be the biggest, according to DoubleClick's Performics division.
The Wall Street Journal's Web site will move from a subscriber-revenue model to offering free access in exchange for advertising revenue, according to parent company News Corp. chairman Rupert Murdoch.
A major shift away from traditional advertising to interactive ad formats will occur in the next five years, according a report released by IBM Global Business Services. It's title is "The End of Advertising as We Know it."
(Promo XTRA) Spending for online advertising in the United States will wind up being almost 27% higher in 2007 than it was last year, according to new findings from marketing research firm eMarketer.
Fulfillment outsourcer Shipwire, Inc. is expected to announce today the opening of a new facility in Toronto, Canada.
Sears is tapping into shoppers' love of the Internet and other technologies to back this year's holiday-themed campaign.