Channel | Digital

A patient waiting in a cold, crowded doctor's office might not feel particularly chatty. But she's likely to feel a lot more friendly seated at her computer

InterActiveCorp, Walmart, Amazon, Target and Best Buy generated some of the heaviest online shopping traffic on Thanksgiving and "Black Friday," based on figures released by online marketing research firms.

Yodle Inc., a lead generation and online advertising services firm, plans to use a $12 million investment it received from the venture capital firm Draper Fisher Jurvetson to finance its expansion.

Few marketing programs completely fulfill one's hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider.

Montgomery Ward has revamped its Web site. New functions now allow customers to search more than 50,000 items by price, color, special discounts and other criteria.

(Promo) "Who's in Control?" was the themed inquiry at this year's Promotion Marketing Association law conference in Chicago, and according to much of the content presented, the answer was: users, mostly.

Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.

America Online has started offering a new format for video ticker advertising. It integrates banner advertising within online streaming video.

Search is not synonymous with search engines. Search is a pervasive online activity. To truly engage consumers at the point of their expressed interest, marketers do well to think beyond their paid search campaigns.

Anyone who's recently watched NBC Universal's networks like NBC, USA, Bravo or the Sci-Fi Channel, or a host of their other cable, broadcast, Web, and wireless offerings simply could not have missed how they leaped upon the environmental movement. "Green is Universal," get it? But did they get the point across, or just try to…